Supporting creators across Instagram and Facebook

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In the ever-evolving realm of content creation, Instagram and Facebook stand as steadfast allies, dedicated to nurturing both fledgling and seasoned creators in their journey to success. Over the years, we have closely heeded the voices of creators, absorbing their wisdom to craft and launch products that empower them to achieve their unique visions of success. This journey has revealed that success is as diverse as the creators themselves, but what unites them is the need for tools that facilitate self-expression, audience growth, and reliable income streams while maintaining a safe online environment.

Let’s delve into how Instagram and Facebook are committed to supporting creators and fostering a thriving community.

Express Your Unique Story
At the core of any creator’s journey lies self-expression and creativity. Instagram and Facebook are devoted to simplifying the art of storytelling, allowing creators to convey their narratives through diverse formats that resonate with their distinctive styles. Creators can seamlessly utilize feed posts, stories, reels, live broadcasts, and messaging to connect with their audience. What’s more, we are continually innovating, introducing new tools and refining existing features to cater to the ever-evolving needs of creators.

Creators yearn to nurture meaningful connections with their communities. On Instagram, features like “Notes” and “Broadcast Channels” offer novel, user-friendly avenues to engage with fans directly. On Facebook, creators have a plethora of options to connect with their fans and peers, be it through comments, group discussions, or features like weekly engagement lists and customizable templates that make recognizing top fans a breeze.

Grow Your Audience and Influence
Creators are the architects of culture and the source of inspiration. Instagram and Facebook are committed to helping them reach broader audiences that share a deep appreciation for their content. “Reels” is a prime example, empowering creators to captivate new audiences through short-form videos. We employ cutting-edge AI to ensure your posts reach those who are most likely to be interested, whether it’s within the Feed, Explore, or Reels.

Creators have an arsenal of tools at their disposal to enhance their growth. Hashtags, for instance, enable people to discover content from creators they haven’t yet followed. The ability to cross-post content across platforms allows creators to expand their reach. Collaborative endeavors enable co-authoring feed posts and reels with fellow creators, amplifying the outreach.

Managing one’s presence is equally vital. The Instagram creator account offers tools to manage messages, gain insights into growth, utilize flexible controls, and schedule posts. The “Account Status” tool provides insights into the eligibility of your content for recommendations and offers guidance for improvement. On Facebook, the expanded “Professional Mode for Profiles” facilitates the conversion of personal profiles into public accounts, granting access to community and monetization tools for optimizing growth and content strategy.

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Earning Opportunities
Our ultimate goal is to make it possible for every creator to earn a living through Instagram and Facebook. We firmly believe in empowering creators to monetize their presence on our platforms. To that end, we have developed a suite of tools that facilitate fan support, brand partnerships, and direct earnings:

From Fans: Creators can cultivate deeper connections with their most loyal followers through subscription models on Instagram and Facebook. Dedicated fans can express their appreciation by sending virtual gifts through features like “Stars” on Facebook and Instagram.

From Brands: Brands and creators can forge partnerships for branded content deals using Instagram’s “Creator Marketplace.” The “Paid Partnership” label ensures transparent disclosure of these collaborations across Instagram and Facebook.

From Meta: Creators can earn money through in-stream ads on Facebook, whether it’s during on-demand or live videos. Additionally, we’re exploring overlay ads on Facebook Reels as a monetization avenue. On Instagram, we are enhancing the “Reels Play” bonus and refining the program for a more targeted approach.

Ensuring a Secure Environment
Safety, well-being, and the creation of a positive community are the cornerstones of success on our platforms. We provide a plethora of features and controls to empower creators on Facebook and Instagram, allowing them to manage and prevent undesirable interactions. Tools such as the “Hidden Words” feature on Instagram enable the blocking of specific words or phrases from comments or message requests. On Facebook, the “Moderation Assist” feature plays a similar role. Moreover, we offer options to hide comments in bulk, pin selected comments, and restrict certain individuals from sending messages.

We are committed to providing support, troubleshooting assistance, and educational resources for creators. Our expanded “Creator Support,” “Live Chat,” “Education Hub,” and “Safety School” are valuable tools in this regard. Furthermore, to mitigate access issues, we recommend setting up two-factor authentication. In the unfortunate event of a hacked account, we’ve introduced Instagram.com/hacked, a platform to report and resolve account access issues.

In summary, Instagram and Facebook are unwavering in their commitment to nurturing creators on their path to success. We provide a rich toolkit that caters to every aspect of a creator’s journey, from self-expression to audience growth and monetization, all within a safe and supportive community. Join us in this journey, and let your creative aspirations soar with the support of Instagram and Facebook.

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